CV
Experience
Consultant (Data/Insights), London/Southampton, UK – Feb 2018 - Present
Working with major record labels and specialising in the jazz and classical market, I conduct research into audiences on music streaming services, such as Spotify, and advise on how to best make use of available data about consumer behaviour.
Data Analyst, Universal Music Group, London, UK – Aug. 2017-Jan. 2018
I conducted research into audience behaviour on music streaming services. I developed strategies for identifying and describing the traits of taste communities, such as ‘progressive jazz fans,’ and I constructed typologies to characterise changes in the streaming behaviour of new releases. The role developed my commercial awareness and ability to distill research findings for non-expert audiences.
User Researcher Internship, Parliamentary Digital Service, London, UK – Jul. 2017
I undertook a two-week work experience placement with the user research team at the Parliamentary Digital Service. This role developed my understanding of how user research fits into the product development cycle and I gained hands-on experience conducting user interviews, participant observation, and data analysis.
Teaching Assistant, University of Southampton, Southampton, UK – Jan. 2016-Jun. 2017
I was the seminar leader for a third-year module on the “creative economy,” run by the Department of Geography. The course explored how the “creative economy” and cultural industries are being shaped by geographical processes related to globalisation, digitisation, and flexibilisation. The role developed my leadership and verbal communication skills.
Education
PhD Web Science, University of Southampton, UK – 2015-Present
Thesis title: 'How are Music Streaming Services Shaping How Music Taste and Consumption are Implicated in the Reproduction of Class Divisions' Supervised by: Prof. Susan Halford, Dr. Brian J. Hracs, Dr. Nicholas Gibbins.
MSc Web Science (with Distinction), University of Southampton, UK – 2014-2015
Selected modules: Web Architecture, Semantic Web Technologies, Science of Social Networks, Quantitative Methods, Qualitative Methods for Assessing Technology
BA Music (with First Class Honours), University of Southampton, UK – 2011-2014
Winner of the 2014 Edward Wood Memorial Prize for Best Music Student
Qualitative Research Methods
I have training and experience applying qualitative research methods to the study of digital technologies. I have experience with a range of data collection methods, including interviews, focus groups, and participant observation, as well as different approaches for analysing qualitative data, including thematic and narrative-analysis techniques. I have experience incorporating visual and ambulatory techniques into interview situations, such as performing app ‘walk-alongs’ with participants.
Written and Verbal Communication Skills
I have developed strong written and verbal communication skills and I am confident communicating my ideas in a range of formats to expert and non-expert audiences. I have published articles in academic journals and conference proceedings, and presented my work to a global audience at academic conferences in the social and computer sciences.
SQL, Microsoft Excel and Tableau
I have intermediate SQL skills and familiarity with the Google Big Query platform. I am comfortable writing queries involving table joins, nested queries, and aggregate functions. I have experience manipulating data in Microsoft Excel, including the use of pivot tables and LOOKUP functions, as well as the data analysis software, Tableau, for creating visualisations and dashboards.
Skills
Learning Support Volunteer, Southampton City College, Southampton, UK – Apr. 2017-Present
Event Manager, Pint of Science Festival, Southampton, UK – Feb. 2017-Jun. 2017
Digital Makers Assistant, Southampton Central Library, UK – Jan. 2017
PGR Student Representative, University of Southampton – Jan. 2017-Jun. 2017
Fundraiser, The Rainbow Project, Southampton, Sep. 2011-Jun. 2014
International Musicians Seminar Volunteer Programme, Mar. 2013
Cheltenham Jazz Festival Volunteer Programme, May 2013
Music Society President, University of Southampton, Jan. 2011- Jan. 2012