Consultant (Data/Insights), London/Southampton, UK – Feb 2018 - Present

Working with major record labels and specialising in the jazz and classical market, I conduct research into audiences on music streaming services, such as Spotify, and advise on how to best make use of available data about consumer behaviour.

Data Analyst, Universal Music Group, London, UK – Aug. 2017-Jan. 2018

Working as part of the UK Digital Partnerships team, I used consumer data to conduct research into the performance of new releases and existing catalogue on music streaming services. I provided regular performance reporting to the wider business and conducted more ad-hoc research related to consumer behaviour.

User Researcher Internship, Parliamentary Digital Service, London, UK – Jul. 2017

I undertook a two-week work experience placement with the user research team at the Parliamentary Digital Service. I gained hand-on experience conducting user interviews, observations and data analysis.

Teaching Assistant, University of Southampton, Southampton, UK – Jan. 2016-Jun. 2017

I was the seminar leader for the third-year module on the Creative Economy,  run by the Department of Geography. The course explored how the creative economy and cultural industries are being shaped by geographical processes related to globalisation, digitisation and flexibilisation. 


PhD Web Science, University of Southampton, UK – 2015-Present

Thesis title: 'How are Music Streaming Services Shaping How Music Taste and Consumption are Implicated in the Reproduction of Class Divisions' Supervised by: Prof. Susan Halford, Dr. Brian J. Hracs, Dr. Nicholas Gibbins.

MSc Web Science (with Distinction), University of Southampton, UK – 2014-2015

Selected modules: Web Architecture, Semantic Web Technologies, Science of Social Networks, Quantitative Methods, Qualitative Methods for Assessing Technology

BA Music (with First Class Honours), University of Southampton, UK – 2011-2014

Winner of the 2014 Edward Wood Memorial Prize for Best Music Student

Qualitative Research Methods

I have training and experience conducting qualitative interviews with a range of participants, including elite interviews, and I have experience using visual methods within interview situations. I have experience using thematic analysis and familiarity with other data analysis approaches for qualitative data.

Written and Verbal Communication Skills

I have developed strong written and verbal communication skills and feel confident communicating my ideas in a range of formats. I have published work on music recommendation and presented at conferences around the world on the topics of music streaming and music recommendation. I have written several blog posts and feature in several video panel sessions and online talks. For more information, please visit my webpage. 

SQL, Microsoft Excel and Tableau

I have intermediate SQL skills and familiarity with the Google Big Query platform. I am comfortable writing queries involving table joins, nested queries and aggregate functions. I am comfortable manipulating data in Microsoft Excel, including the use of pivot tables and LOOKUP functions. Furthermore, I am familiar using the data analysis software, Tableau, for creating visualisations and dashboards.


Learning Support Volunteer, Southampton City College, Southampton, UK – Apr. 2017-Present

Event Manager, Pint of Science Festival, Southampton, UK – Feb. 2017-Jun. 2017

Digital Makers Assistant, Southampton Central Library, UK – Jan. 2017

PGR Student Representative, University of Southampton – Jan. 2017-Jun. 2017

Fundraiser, The Rainbow Project, Southampton, Sep. 2011-Jun. 2014

International Musicians Seminar Volunteer Programme, Mar. 2013

Cheltenham Jazz Festival Volunteer Programme, May 2013

Music Society President, University of Southampton, Jan. 2011- Jan. 2012 

Other Activities

Musician I am an active guitarist in the local Southampton music scene. I compose for and perform with my own jazz-fusion quartet, Quortl. I have also played guitar for a pop-gospel choir, Jazzmanix, performing around the south coast and abroad.